How to Create a Marketing Brochure Online
As most people’s focus continues to pivot to online marketing, you might be wondering if it’s still worth it to print physical marketing materials like brochures. The answer is that a high-quality marketing brochure can actually do wonders for your small business, especially if you’re able to display at events or share them among other people in your industry.
If you’re not familiar, a marketing brochure is a printed document designed to succinctly showcase your products, services, or brand values. It’s often bi-fold or tri-fold, giving you plenty of space for images, information, and preemptive answers to frequently asked questions. Unlike showcasing a simple QR code or social media handle, brochures offer a more immediate, hands-on, narrative-driven experience, perfect for providing customers with deeper insight into your business. The tactile, physical experience of marketing brochures in a world that’s increasingly digital-forward can help your business stand out in the minds of potential clients.
If you want your brochure to stand out and not end up in someone’s recycling bin, it should be clear, well-designed, and informative. Luckily, with BeFunky’s Brochure Maker, you can design simple, beautiful brochures using premade templates at little to no cost.
Why Use a Marketing Brochure?
Brochures convey credibility, professionalism, and reliability – qualities customers crave when deciding to engage with a business. They provide essential information clearly and attractively, making them perfect companions at local markets and trade shows, direct mail campaigns, or even as digital PDFs on your website. Brochures aren’t intended to replace digital marketing – instead, they enhance it. Think of your marketing brochure as a tangible touchpoint that complements your digital efforts, reinforcing your brand’s message across multiple platforms.
Marketing Brochures for Every Small Business
With BeFunky’s intuitive Brochure Maker, you have access to stunning, professionally designed templates that help you craft compelling brochures effortlessly – and cost-effectively. You’ll even be able to make use of several free brochure templates. Here we’ll dive into six specific types of marketing brochures and the unique ways you can customize them to suit your needs.
Create a Sense of Adventure With Travel Brochures
Travel brochures shouldn’t just be informative, they should also be immersive. Evoke wanderlust, highlight exciting itineraries, and invite your audience on unforgettable adventures by customizing a premade travel brochure template. Here, pink, lavender, and light yellow Tint Overlays have been added to the images for a romantic and dreamy feel. You can also use Color Grading tool to enhance the natural beauty or drama of your landscape photos. Check out our guide on capturing the best travel photos for more.
Showcase Your Portfolio With a Photography Brochure
Photography brochures can serve as mini portfolios, perfectly encapsulating your unique style and specialization. Use the space in a tri-fold brochure to highlight your best work in portraits, weddings, or commercial photography. Photo filters like these Black & White effects, as well as essential editing tools like Levels and Exposure, can enhance already standout photography.
Attract Clients With Real Estate Brochures
Real estate brochures offer prospective buyers a vision of their future. For your agent brochure, showcase your best real estate photos alongside descriptions of your services, locale, and personal ethos. You can also use the Portrait Enhancer to elevate your headshot. Designing a brochure for a specific property? Try Vibrant Colors DLX to make exterior and interior images stand out.
Check out this flyer guide for more ideas on creating captivating marketing materials for your real estate business.
Design a Deliciously Effective Catering Brochure
In catering, taste isn’t everything – presentation matters, too. Brochures let potential clients visually savor your dishes before they take their first bite. First, highlight your best culinary creations using these food photography tips. Then, enhance images using BeFunky’s Vibrant Colors DLX tool or apply a Warmer Tones effect to make dishes pop off the page.
Highlight Your Style With a Hair & Makeup Brochure
For beauty professionals, brochures provide a powerful way to display your portfolio, special services, and testimonials. Try framing your photos with Clipping Masks for a unique layout, or use the Soften and Glow tools for dreamy, editorial-inspired images. This particular example also makes use of Analog Tones to keep the images warm and cohesive.
Evoke Relaxation With Spas & Wellness Brochures
Spa brochures should communicate tranquility, luxury, and wellness. Capture your spa’s atmosphere using soft color palettes and serene imagery. Try adding a warm Lens Flare to your photos to create a sense of sunlit serenity, or soften the overall tone of your brochure with the Blur Edges tool.
Bring Your Marketing Brochure to Life Today
No matter what goods or services you’re promoting, brochures remain powerful tools to communicate your value clearly and effectively. With the Brochure Maker’s easy-to-use design tools, you can create a marketing brochure that quickly familiarizes potential customers with your brand and elevates your marketing strategy. Explore the full potential of your small business and create your marketing brochure today in the Brochure Maker!
